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GLP-1 and The New Nutrition Landscape
How 1 in 8 Americans Is Shaping the Future of Wellness
One in eight Americans has tried a GLP-1 medication—a clear signal that consumer attitudes toward health, weight management, and nutrition are rapidly evolving. These medications are not just changing individual habits; they’re reshaping entire categories, from grocery aisles to restaurant menus.
With 7 million current users and projections reaching 24 million by 2035, the demand for foods and beverages that align with GLP-1-driven lifestyles—high in protein, low in sugar, nutrient-dense, and portion-conscious—is accelerating.
Our specialty ingredient solutions—including Micellar Casein Isolate, Clear PRO 90™, and MP PRO C80™—are designed to meet this moment, offering brands the tools to innovate with purpose and deliver products that support satiety, metabolic health, and mindful consumption.
Sources: KFF Health Tracking Poll (April 2023 – May 2024). Morgan Stanley. Could Obesity Drugs Take a Bite Out of the Food Industry? September 5, 2023.
Our Specialty Ingredient Solutions for the GLP-1 Consumer
GLP-1 users are redefining what “healthy” looks like. They want high-protein, low-volume, clean-label nutrition that supports their goals. Our specialty ingredients help brands deliver exactly that.
MP PRO C80™
- Fat-like creaminess and mouthfeel
- Enables high-protein levels without unwanted thickening or gelling
- Uniform particle size eliminates grittiness and enhances stability
- Ideal protein fortifier for cultured dairy, deserts, snacks, & bakery
Clear PRO 90™
- Clean, refreshing, non-dairy taste
- Complete protein with ultra-lean macros
- High clarity and heat stability at low pH
- Ideal for clear, acidic, and fruit-based applications
Micellar Casein Isolate
- Clean, neutral milky flavor
- Slow digesting and sustained protein release
- Superior emulsification & water binding properties
- Ideal for high heat processing of protein-dense applications
GLP-1 Is Driving a Shift in Consumer Needs—Are Your Products Ready?
As millions of Americans explore GLP-1 medications, their expectations around food and beverage are changing fast. They’re looking for products that support satiety, blood sugar balance, and mindful eating—without compromising on taste or convenience. Our specialty ingredients are designed to help you meet this moment. Whether you’re formulating for protein-rich snacks, low-sugar beverages, or portion-smart meals, we offer the ingredient solutions to create products that resonate with today’s wellness-focused consumer.
Watch Our Video: Discover How Our Specialty Ingredients Deliver for the GLP-1 Consumer
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