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Protein Snacks That Do More
The snacking landscape is shifting—and protein is leading the charge. Consumers are no longer reaching for empty calories. They want snacks that deliver satiety, strength, and functional benefits—without compromising on flavor or convenience.
The global protein snack market is projected to grow from $4.92B in 2025 to $10.83B by 2035, at a 9.1% CAGR. In the U.S., sales have already hit $24B, growing 3x faster than the overall snacking category. This momentum is fueled by younger consumers, GLP-1 users, and wellness seekers who are redefining what snacks should deliver.
Sources: Innova Market Insights, Protein Beverages Trends: Global Market Overview, April 2025. Maximize Market Research via Newstrail, Protein Drink Market Forecast (2025–2032), September 2025. Accio, 2025 Healthy Beverage Trends: Top Innovations &Market Shifts, May 2025. Intelligent Blends, 2025 Beverage Trends: The Year of Functional Recovery, May 2025.
Specialty Ingredients for Smarter Snacks
Consumers actively seek protein in 36% of snacking occasions, yet only 19% of snacks actually deliver it—creating a significant innovation gap. Our Specialty Ingredients are designed to help you succeed in closing this gap with solutions that deliver taste, texture, and nutrition.
Micellar Casein Isolate
- Supports satiety, making it an ideal protein for functional snacks that assist with appetite control
- Excellent heat stability making it suitable for baked or extruded snacks that go through a heat-processing step
- Neutral flavor profile that will seamlessly fit into sweet or savory snacks
MP PRO C80™
- Boosts nutritional value while maintaining a creamy, indulgent texture
- Versatile functionality for multiple snack applications including puddings, baked goods, protein bars, and dips
- Delivers fat perception and can help reduce fat content in food systems
Clear PRO 90™
- Delivers high-quality protein in a light, energizing, and low-calorie format
- Excellent heat stability and clarity at low pH, making it a perfect fit for fruit-forward snacks
- Low astringency, clean flavor, and low viscosity provide a refreshing consumer experience
Source: GlobeNewswire. (2025, March 3).
GLP-1 Is Driving a Shift in Consumer Needs—Are Your Products Ready?
As millions of Americans explore GLP-1 medications, their expectations around food and beverage are changing fast. They’re looking for products that support satiety, blood sugar balance, and mindful eating—without compromising on taste or convenience. Our specialty ingredients are designed to help you meet this moment. Whether you’re formulating for protein-rich snacks, low-sugar beverages, or portion-smart meals, we offer the ingredient solutions to create products that resonate with today’s wellness-focused consumer.
Watch Our Video: Discover How Our Specialty Ingredients Deliver for the GLP-1 Consumer
Trending News
From market growth and consumer behavior to emerging formats and functional benefits, our fact sheet breaks down the biggest opportunities shaping the future of protein snacking.