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Specialty Proteins for the Next Generation of Beverages
The protein beverage category is evolving—and consumers are driving the shift.
Between 2020 and 2024, high-protein drink launches surged by 122%, reflecting growing demand for clean, functional, and nutrient-rich options. With the global market projected to grow from $32.5B in 2024 to $76.6B by 2032 (CAGR 9.36%), brands have a clear opportunity to lead with innovation.
Leprino Nutrition’s specialty proteins—Micellar Casein Isolate and Clear PRO 90™—are designed for versatility, delivering performance across a wide range of beverage formats and functions.
Today’s beverage consumers are prioritizing:
- Clean labels (81%)
- High-protein content (55%)
- No artificial additives (38%)
- Multi-functional benefits like recovery, digestion, and energy
Sources: Innova Market Insights, Protein Beverages Trends: Global Market Overview, April 2025. Maximize Market Research via Newstrail, Protein Drink Market Forecast (2025–2032), September 2025. Accio, 2025 Healthy Beverage Trends: Top Innovations & Market Shifts, May 2025. Intelligent Blends, 2025 Beverage Trends: The Year of Functional Recovery, May 2025.
Protein Ingredients Designed for Beverage Innovation
Built to meet evolving consumer demands, our specialty ingredients offer the versatility and performance today’s beverage applications require.
Clear PRO 90™
- Clean, refreshing, non-dairy taste
- Excellent heat stability and high clarity at low pH
- High-quality whey protein for fast muscle recovery
- Ideal for clear, acidic, and fruit-based applications
Micellar Casein Isolate
- Clean, neutral milky flavor
- Excellent heat stability with minimal gelling or sedimentation during heat processing
- Slow digesting protein that promotes satiety and supports muscle recovery
- Ideal for high-protein UHT or retort applications
GLP-1 Is Driving a Shift in Consumer Needs—Are Your Products Ready?
As millions of Americans explore GLP-1 medications, their expectations around food and beverage are changing fast. They’re looking for products that support satiety, blood sugar balance, and mindful eating—without compromising on taste or convenience. Our specialty ingredients are designed to help you meet this moment. Whether you’re formulating for protein-rich snacks, low-sugar beverages, or portion-smart meals, we offer the ingredient solutions to create products that resonate with today’s wellness-focused consumer.
Watch Our Video: Discover How Our Specialty Ingredients Deliver for the GLP-1 Consumer
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